Meet your customers where they are at with new online and mobile experiences for them to seamlessly interact with your brand. But opening the digital front door to your business should only make it easy for your customers to engage with your brand, not bad actors.

It’s a delicate balance between customer security and convenience. Too many security
controls could cause frustration. Not enough security controls could open the business up for fraud and breaches. Either way gives your customers a good reason to choose a competitor over you.

Customer identity enables your business to thread the needle between adding just enough friction to protect customers and streamlining the experience.