Special Webinar Event From Strategy to Execution: How IT Leaders Can Co-Create AI-Driven CX with Marketing

Featuring

  • Informatica

About This Webinar

This is IT's Moment to Lead the Customer Experience Revolution!

Customer experience (CX) isn't just a marketing priority anymore, it's a mission-critical objective, and IT is now at the center of making it become a reality. In fact, CX ranks among the top three digital transformation goals for business leaders today, right alongside replacing legacy systems and improving efficiency.

This is your chance to redefine customer engagement, retention, and satisfaction. By harnessing the power of data and AI—and forging a strategic alliance with marketing—you can drive lasting impact that transforms customer experiences and fuels sustainable business growth.

Join Kerry Bodine, CEO of Bodine & Co. and co-author of Outside In, alongside Graeme Thompson, CIO at Informatica, and Jim Kruger, Informatica's CMO, for a fast-paced, insight-packed session built to inform, impact, and inspire.

Designed specifically for IT leaders ready to spearhead innovation, this session will empower you to leverage data as your strategic asset in crafting authentic customer relationships and securing competitive advantages. This is your moment to lead the data-driven revolution - are you ready?

  1. Scott Bekker

    Host Scott Bekker Webinar Moderator, Future B2B

  2. Jim Kruger

    Featuring Jim Kruger Executive Vice President and Chief Marketing Officer, Informatica

  3. Graeme Thompson

    Featuring Graeme Thompson Senior Vice President and Chief Information Officer, Informatica

  4. Kerry Bodine

    Featuring Kerry Bodine CEO and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, Bodine & Co

In this session, you'll learn how to:

  1. Bridge the gap between IT and business teams using new research on data perceptions
  2. Enable AI-driven customer journeys by aligning IT architecture with marketing goals
  3. Reduce churn, improve go-to-market ROI, and drive measurable business outcomes
  4. Transform IT from a support function to a co-creator of exceptional customer experiences