Putting Sexy Back in Video
Webinar
Join us on Wednesday, February 7, 2024 / 11:00 AM PST for a discussion where Broadcasting & Cable's Jon Lafayette and Viamedia CEO David Solomon will ask the questions, “Where did the sexy solutions go in advertising? What happened, and how can we get it back?"
Together they will provide attendees with tangible, actionable insights to offer better targeted safe, brand-sensitive processes. Can we get back to simple? How can the latest in ad-targeting methodologies, including dynamic ad insertion (DAI), and bundled video and broadband, better serve the interests of the buyer and seller alike.
These two experts will also discuss how to capitalize on what analysts say will be yet another record year for political ad revenue.
Topics covered include:
- Bundling video and broadband to improve your stock price
- Political ad dollars will be the gift that keeps giving
- Simplifying DAI
Speakers
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David Solomon CEO Viamedia
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Jon Lafayette Broadcasting & Cable Editor