Webinar Schedule
Wish List (26)
- April 2026
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Expert Series Lessons Learned: How Organizations Recover from Ransomware Incidents
Ransomware attacks continue to devastate organizations of every size, but the real test comes after the breach: how quickly and effectively can recovery happen? This webinar in the Expert Series on Ransomware gives your company the chance to connect with a highly engaged audience of IT buyers and influencers who are actively seeking proven recovery strategies. An expert speaker provided by ActualTech Media will lead the session, sharing real-world lessons from organizations that successfully rebounded from ransomware incidents—covering planning, response, remediation, and long-term improvements. As a sponsor, all you need to provide is one slide and a short message. Production, audience recruitment, and expert delivery are handled for you, giving your brand strong visibility with minimal effort.
Vendor Fit
Backup and recovery vendors, disaster recovery solution providers, managed security service providers, and incident response firms would benefit from sponsoring this event. - May 2026
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EcoCast Understanding Threat Detection and Response
"Enterprises today face a constant barrage of cyber threats that demand faster, smarter, and more effective responses. From ransomware and phishing campaigns to insider risks and advanced persistent threats, IT leaders need strategies and tools that not only detect suspicious activity but also respond in time to minimize impact. This EcoCast provides your company with the opportunity to connect with an engaged audience of IT buyers and influencers who are actively evaluating threat detection and response solutions to protect their organizations. By sponsoring, your organization can showcase its expertise in delivering capabilities such as advanced analytics, AI-driven detection, automated incident response, and integrated threat intelligence. Attendees will be looking for proven tools and best practices to reduce dwell time, simplify investigations, and build resilience against emerging attacks. Sponsorship ensures your brand is visible to decision-makers shaping their organizations' security priorities.
Vendor Fit
Ideal sponsors include SIEM and XDR vendors, MDR providers, SOAR platforms, threat intelligence companies, and cybersecurity service providers focused on detection and response." -
Expert Series Common Pitfalls of Data Protection and Disaster Recovery
"Even the most well-intentioned IT teams can stumble when it comes to safeguarding data and ensuring rapid recovery. From misconfigured backups and inadequate testing to overlooked dependencies, the risks are real—and costly when disaster strikes. This Expert Series webinar will reach a highly engaged audience of IT buyers and influencers who want to avoid these mistakes. An expert speaker provided by ActualTech Media will lead the session, offering insights into common pitfalls, practical fixes, and strategies for building stronger resilience. As a sponsor, all that's required is a single slide and a podcast-style ad message. Production, expert presentation, and audience recruitment are handled for you by ActualTech Media.
Vendor Fit
Backup and recovery vendors, disaster recovery service providers, cloud data protection platforms, and business continuity solution companies would benefit from presenting at this event." - June 2026
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Expert Series Integrating AI into the Enterprise
"Artificial intelligence is moving from pilot projects to full-scale enterprise adoption, reshaping how organizations operate, innovate, and compete. From automating workflows and enhancing decision-making to managing risks and ensuring compliance, AI integration is now a top priority for IT leaders. This Expert Series will reach a highly engaged audience of IT buyers and influencers who are exploring real-world approaches to making AI work at scale. An expert speaker provided by ActualTech Media will deliver the session, offering actionable guidance on AI adoption, governance, and measurable outcomes. As a sponsor, all you'll need to do is provide a single slide and a short message. The speaker, production, and audience recruitment will be handled for you, giving your brand visibility and credibility with minimal effort.
Vendor Fit
AI solution providers, data management platforms, cloud service vendors, and enterprise automation companies would benefit from sponsoring this event." -
EcoCast Empowering Distributed Workforces: DEX, DaaS, VDI and Other Tools to Level up Your Organization's Productivity
"As distributed and hybrid work models become the norm, enterprises are challenged to deliver secure, reliable, and seamless digital experiences that keep employees productive no matter where they work. From digital employee experience (DEX) platforms to desktop as a service (DaaS) and virtual desktop infrastructure (VDI), IT leaders are actively seeking solutions that optimize performance, strengthen security, and simplify management at scale. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are evaluating the next generation of tools designed to empower today's distributed workforce. By sponsoring, your organization can showcase its expertise in enabling high-quality digital experiences, integrating productivity-enhancing technologies, and supporting business agility. Attendees will be exploring proven approaches that reduce friction, boost end-user satisfaction, and ensure secure, consistent access to business-critical applications. Sponsorship ensures your brand is positioned in front of decision-makers shaping the future of work.
Vendor Fit
Ideal sponsors include DEX platform providers, DaaS and VDI vendors, endpoint management specialists, collaboration tool providers, and cloud or security vendors enabling distributed workforce productivity." - July 2026
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Expert Series Mastering Backup: Tools, Tips, Tricks, and New Techniques
Backup strategies are evolving rapidly to keep pace with modern IT demands. From hybrid environments to cloud-native workloads, organizations need reliable tools and smarter practices to protect critical data and ensure fast recovery. This Expert Series webinar will reach an engaged audience of IT buyers and influencers who are actively looking for practical solutions. A backup expert provided by ActualTech Media will deliver the main presentation, sharing proven tips, emerging techniques, and fresh approaches that help IT teams streamline backup and avoid costly mistakes. As a sponsor, participation is designed to be simple. All you'll need to provide is a single slide and a short message. Audience recruitment, production, and the expert-led session are all handled for you, ensuring visibility with minimal effort.
Vendor Fit
Backup software providers, cloud storage platforms, disaster recovery vendors, and data protection specialists would benefit from sponsoring this event. -
EcoCast Tech Showcase: Assessing and Improving Backup, Data Protection, and Disaster Recovery Capabilities
Data is the lifeblood of every enterprise, and protecting it against outages, cyberattacks, and accidental loss is a top priority for IT leaders. Yet many organizations still struggle with fragmented backup systems, slow recovery times, and gaps in data protection strategies. IT buyers and influencers are actively looking for solutions that deliver speed, reliability, and resiliency while simplifying management across hybrid and multicloud environments. This EcoCast provides your company with the opportunity to showcase its expertise to decision-makers evaluating the next generation of backup, disaster recovery, and data protection technologies. By sponsoring, your organization can highlight how its solutions help enterprises strengthen resilience, accelerate recovery, and ensure business continuity. Attendees will be exploring practical tools and proven strategies that reduce risk, meet compliance demands, and protect critical business assets. Sponsorship ensures your brand is front and center with IT professionals ready to invest in modern data protection.
Vendor Fit
Ideal sponsors include backup and recovery providers, disaster recovery as a service (DRaaS) vendors, cloud storage innovators, and data protection companies focused on resiliency and continuity. - August 2026
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EcoCast The Cloud-Powered Enterprise: Securing Your Cloud
Enterprises are embracing cloud services to drive agility, innovation, and cost efficiency—but with this shift comes new security challenges. Misconfigurations, unauthorized access, compliance gaps, and evolving threats can put sensitive data and applications at risk. IT buyers and influencers are actively seeking strategies and technologies that protect workloads across public, private, and hybrid cloud environments. This EcoCast offers your company the opportunity to showcase its expertise directly to decision-makers who are making critical investments to secure their cloud-powered enterprises. By sponsoring, your organization can highlight how its solutions provide visibility, enforce governance, secure identities, and defend against cloud-native threats. Attendees will be evaluating tools and approaches that simplify compliance, strengthen resilience, and ensure business continuity. Sponsorship places your brand at the center of conversations about securing the enterprise cloud.
Vendor Fit
Best suited for cloud security vendors, identity and access management providers, compliance and governance platforms, workload protection specialists, and managed cloud security service providers. -
Expert Series Emerging Best Practices for Defending Microsoft Cloud, AD, and Databases
Microsoft technologies form the backbone of countless enterprise environments, from Active Directory and Microsoft 365 to Azure services and mission-critical databases. As attackers increasingly target these systems, IT leaders are seeking proven strategies to harden defenses, detect intrusions, and maintain resilience across their Microsoft-based infrastructure. This Expert Series event offers your company the chance to reach an audience of engaged IT buyers and influencers who are focused on protecting their most widely used platforms. An expert speaker provided by ActualTech Media will lead the discussion, covering emerging best practices for securing Active Directory, defending Microsoft cloud resources, and safeguarding databases against evolving threats. As a sponsor, your participation is straightforward: simply provide one slide and a short message. ActualTech Media handles everything else, ensuring your brand gains visibility with professionals making key security and technology decisions.
Vendor Fit
Ideal for security vendors, cloud protection providers, and identity management companies supporting Microsoft-centric environments. - September 2026
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EcoCast Defending Against the Attacks of the Future with Post-Quantum Cryptography
Quantum computing promises breakthroughs in science and innovation, but it also poses an unprecedented risk: the ability to break today's widely used cryptographic algorithms. To stay ahead, enterprises must begin preparing for post-quantum cryptography (PQC)—adopting new standards, upgrading infrastructure, and ensuring long-term data protection. IT buyers and influencers are actively evaluating strategies and solutions that protect sensitive data now while preparing for the quantum threats of tomorrow. This EcoCast provides your company with the opportunity to showcase its expertise to decision-makers committed to modernizing encryption and building a future-proof security posture. By sponsoring, your organization can demonstrate how its technologies enable a smooth transition to PQC, safeguard high-value data, and ensure compliance with evolving standards. Attendees will be looking for solutions that reduce risk, simplify adoption, and deliver measurable protection against emerging quantum-enabled attacks. Sponsorship ensures your brand is directly in front of enterprises investing in next-generation cryptography.
Vendor Fit
Best suited for cryptography vendors, cybersecurity solution providers, compliance and governance platforms, cloud and infrastructure providers, and services supporting secure encryption transitions. -
Expert Series Exploring the Intersection of Data, Storage, and Artificial Intelligence
The relationship between data, storage, and artificial intelligence is quickly becoming one of the most important areas for IT leaders to understand. From ensuring high-performance access to massive datasets, to enabling AI-driven automation and analytics, organizations are rethinking how storage and data strategies work hand-in-hand with emerging AI initiatives. This Expert Series event from ActualTech Media gives your company the opportunity to reach an engaged audience of IT buyers and influencers who are actively exploring this critical intersection. An expert speaker provided by ActualTech Media will deliver the content, covering practical approaches for managing, securing, and optimizing data and storage infrastructures to support AI-driven innovation. As a sponsor, your role is simple: provide a single slide and a brief message. We'll manage the rest, ensuring your brand is recognized by decision-makers investing in next-generation data and AI solutions.
Vendor Fit
Best for storage providers, data management vendors, and AI infrastructure companies seeking visibility with IT decision-makers. -
EcoCast Discovery Day: Products and Services That Support Cloud Migration, Security, Sustainability, and Success
Enterprises are embracing the cloud to unlock agility, scalability, and innovation—but success requires more than migration. IT leaders are actively searching for solutions that ensure secure workloads, enable sustainable operations, and deliver measurable business value. From optimizing cloud migrations and improving visibility to strengthening security and advancing AI initiatives, organizations want practical tools that help them thrive in competitive markets. This EcoCast provides your company with the opportunity to showcase its expertise to an engaged audience of IT buyers and influencers who are evaluating new technologies and services to support their cloud-driven strategies. By sponsoring, your organization can highlight how its offerings accelerate cloud adoption, improve security postures, and enable sustainable, efficient operations. Attendees will be exploring products and services designed to simplify complexity, reduce risk, and ensure long-term success. Sponsorship positions your brand directly in front of decision-makers prioritizing cloud innovation.
Vendor Fit
Ideal sponsors include cloud migration service providers, security vendors, sustainability-focused IT solution providers, cloud optimization platforms, and managed service providers. -
EcoCast Best Practices Series: Implementing Advanced Threat Detection
Cyberattacks are becoming more sophisticated, faster, and harder to detect using traditional defenses. Enterprises need advanced detection capabilities that leverage automation, analytics, and threat intelligence to identify suspicious activity before it escalates into full-blown incidents. IT buyers and influencers are actively evaluating tools and strategies that strengthen detection across networks, endpoints, cloud services, and identities. This EcoCast provides your company with the opportunity to showcase its expertise to an engaged audience of decision-makers who are making critical investments in advanced security solutions. By sponsoring, your organization can highlight how its technologies improve visibility, shorten response times, and reduce risk. Attendees will be exploring proven approaches that integrate SIEM, XDR, AI-powered analytics, and automation into cohesive detection strategies. Sponsorship ensures your brand is positioned in front of IT professionals committed to elevating their security capabilities.
Vendor Fit
Ideal sponsors include SIEM and XDR vendors, threat intelligence providers, MDR and SOC service providers, and AI-driven security analytics platforms. - October 2026
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EcoCast Building a Proactive PC Upgrade Strategy
As workforce demands evolve, enterprises can no longer rely on reactive hardware refresh cycles. Aging PCs reduce productivity, increase security risks, and raise support costs—yet many organizations still struggle with planning effective, long-term upgrade strategies. IT buyers and influencers are actively looking for solutions that help them modernize their fleets with the right mix of performance, security, and manageability. This EcoCast provides your company the opportunity to showcase its expertise directly to decision-makers who are preparing to align PC lifecycle management with business goals. By sponsoring, your organization can demonstrate how its products and services enable smarter refresh planning, enhance endpoint security, and optimize total cost of ownership. Attendees will be exploring proven approaches for streamlining procurement, deploying modern devices, and supporting hybrid and remote work environments. Sponsorship ensures your brand is in front of enterprises ready to invest in their next wave of PC upgrades.
Vendor Fit
Ideal sponsors include PC manufacturers, device management solution providers, endpoint security vendors, lifecycle services companies, and resellers focused on modern workplace technology. -
EcoCast Turning Your Log and Incident Data into Real-time Security Insights
Security teams are drowning in logs and incident data, yet many still struggle to transform that raw information into actionable intelligence. With threats evolving rapidly, organizations need tools that provide real-time visibility, automated correlation, and meaningful insights to accelerate detection and response. IT buyers and influencers are actively seeking solutions that help them cut through the noise, improve efficiency, and strengthen their defenses. This EcoCast provides your company with the opportunity to showcase its expertise to a highly engaged audience looking for technologies that maximize the value of their security data. By sponsoring, your organization can demonstrate how its solutions deliver real-time analytics, streamline investigations, and provide actionable intelligence that reduces risk. Attendees will be exploring strategies and tools that integrate SIEM, XDR, threat intelligence, and automation to achieve smarter, faster security operations. Sponsorship ensures your brand is positioned directly in front of decision-makers making critical investments.
Vendor Fit
Best suited for SIEM and XDR providers, security analytics platforms, threat intelligence vendors, and automation tool providers focused on real-time detection and response. -
Expert Series Protecting and Optimizing Team Collaboration Software: Keeping Slack, Teams, Google and Other Users and Data Safe
Collaboration platforms like Slack, Microsoft Teams, and Google Workspace have become essential to business productivity—but they also present new avenues for cyberattacks, data loss, and compliance risks. IT leaders are under pressure to secure these tools without slowing down communication or user experience. This Expert Series event gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are actively seeking solutions for protecting and optimizing their collaboration environments. An expert speaker provided by ActualTech Media will deliver the session, sharing best practices for safeguarding users, data, and integrations while ensuring reliable performance. As a sponsor, your participation is simple: provide one slide and a short message. We'll take care of the rest, ensuring your brand is recognized by decision-makers focused on securing collaboration platforms.
Vendor Fit
Best for security vendors, SaaS protection providers, and compliance-focused companies supporting collaboration platforms. -
MegaCast Defense in Depth: Building a Robust Ransomware Prevention and Recovery Strategy
Ransomware remains one of the most pressing threats to enterprise security, with attacks growing more sophisticated, frequent, and costly. To defend against these risks, IT leaders are adopting a defense-in-depth approach that combines layered prevention, rapid detection, and resilient recovery. From protecting endpoints and identities to ensuring data backups are immutable and quickly recoverable, organizations need integrated solutions that minimize downtime and financial loss. This MegaCast provides your company with the opportunity to showcase its expertise to an engaged audience of IT buyers and influencers who are prioritizing ransomware prevention and recovery in 2026 and beyond. By sponsoring, your organization can highlight how its solutions strengthen defenses, streamline response, and ensure business continuity. Attendees will be evaluating tools and services that protect against evolving threats while enabling fast, reliable recovery. Sponsorship ensures your brand is front and center with decision-makers making critical security investments.
Vendor Fit
Best suited for endpoint protection vendors, backup and disaster recovery providers, identity security specialists, incident response service providers, and cybersecurity innovators focused on ransomware defense. -
Expert Series Kubernetes and Containers: New Ways to Secure, Back up and Optimize Modern App Environments
Kubernetes and container technologies are transforming how modern applications are deployed, scaled, and managed. Yet with this agility comes new challenges: securing containerized workloads, ensuring reliable backups, and optimizing performance across complex environments. IT leaders are seeking clear guidance on how to keep these environments secure, resilient, and cost-effective. This Expert Series event offers your company the chance to reach an engaged audience of IT buyers and influencers who are actively investing in modern app infrastructures. An expert speaker provided by ActualTech Media will deliver the content, covering emerging best practices for protecting, backing up, and fine-tuning containerized environments. As a sponsor, your involvement is simple: provide a single slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers charting their container strategies.
Vendor Fit
Ideal for container security vendors, backup providers, and optimization solution companies focused on Kubernetes environments. -
EcoCast Transforming Backup and Disaster Recovery with AI and Emerging Techniques
Traditional backup and disaster recovery strategies are no longer enough to protect against today's evolving threats and complex IT environments. Organizations now demand solutions that incorporate artificial intelligence, automation, immutability, and other advanced techniques to ensure data resilience and business continuity. IT buyers and influencers are actively exploring tools that reduce recovery times, improve detection of anomalies, and strengthen protection against ransomware and outages. This EcoCast gives your company the opportunity to present directly to decision-makers who are evaluating the next generation of backup and disaster recovery solutions. By sponsoring, your organization can showcase how its technologies harness AI and emerging innovations to deliver smarter protection and faster recovery. Attendees will be seeking practical, proven approaches to simplify management, strengthen resilience, and safeguard critical systems. Sponsorship ensures your brand is visible to enterprises prioritizing modern data protection strategies.
Vendor Fit
Ideal sponsors include backup and recovery providers, AI-driven data protection vendors, cloud storage innovators, disaster recovery as a service (DRaaS) providers, and cybersecurity firms focused on resilience. -
MegaCast Tech Showcase Day: Master of Disaster 2027
Disruptions from ransomware, outages, human error, and natural events can strike at any time, and enterprises are under pressure to ensure they can withstand and recover from the unexpected. Business continuity and disaster recovery strategies are being reimagined with cloud-based recovery, immutable backups, AI-driven automation, and faster failover capabilities. IT buyers and influencers are actively searching for solutions that help them minimize downtime, reduce data loss, and maintain resilience across hybrid and multicloud environments. This MegaCast provides your company the opportunity to showcase its innovations and expertise to an engaged audience preparing for the next generation of disaster recovery and data protection. By sponsoring, your organization can demonstrate how its technologies strengthen resilience, accelerate recovery, and simplify management for enterprises determined to be ready for anything. Attendees will be evaluating proven approaches to ensure continuity and security in the face of disruption.
Vendor Fit
Ideal sponsors include backup and recovery vendors, DRaaS providers, cloud storage innovators, cybersecurity companies, and automation platforms focused on business continuity and resilience. - November 2026
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Expert Series Securing Endpoints Through Effective Management, Solutions and Strategies
Endpoints remain one of the most frequently targeted entry points for attackers, making endpoint protection and management a top priority for IT leaders. Organizations must balance security, usability, and performance while ensuring policies, solutions, and response strategies are consistently applied across increasingly distributed workforces. This Expert Series event gives your company the chance to reach an engaged audience of IT buyers and influencers who are actively seeking effective strategies to secure endpoints and reduce risk. An expert speaker provided by ActualTech Media will lead the discussion, focusing on best practices for endpoint management, innovative security solutions, and strategies for detecting and responding to threats. As a sponsor, your role is simple: provide a single slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers prioritizing endpoint security.
Vendor Fit
Ideal for endpoint security vendors, device management providers, and threat detection companies serving enterprise IT environments. -
EcoCast Solutions and Tools that Use AI to Get More from Your Existing Data
Enterprises are generating more data than ever, yet many struggle to fully unlock its value. Artificial intelligence is transforming how organizations analyze, manage, and act on information—delivering deeper insights, improved decision-making, and operational efficiencies. From predictive analytics to automated workflows and anomaly detection, IT buyers and influencers are actively exploring solutions that help them maximize returns on existing data investments. This EcoCast offers your company the opportunity to showcase its expertise directly to decision-makers who want to leverage AI to turn raw information into actionable intelligence. By sponsoring, your organization can highlight how its technologies empower enterprises to improve performance, streamline operations, and uncover new opportunities. Attendees will be evaluating practical AI-driven tools and approaches that enhance governance, accelerate innovation, and deliver measurable business impact. Sponsorship ensures your brand is positioned at the center of data-driven transformation discussions.
Vendor Fit
Best suited for AI and analytics vendors, data management platforms, automation providers, cloud service companies, and governance solutions that enable smarter use of enterprise data. -
MegaCast Tech Showcase Day: Cutting Edge Tech 2027
Enterprises are moving quickly to identify and adopt the technologies that will define IT success in the years ahead. From AI-driven automation and advanced cybersecurity to hybrid cloud optimization, observability, and data-powered innovation, IT leaders are seeking solutions that provide agility, efficiency, and resilience. This MegaCast provides your company with the opportunity to showcase its products, services, and thought leadership to an engaged audience of IT buyers and influencers who are evaluating the next wave of innovations shaping the enterprise. By sponsoring, your organization can highlight how its solutions address real-world challenges and deliver measurable business outcomes. Attendees will be exploring forward-looking tools and strategies that help them optimize operations, strengthen security, and prepare for the future. Sponsorship ensures your brand is front and center with decision-makers driving enterprise technology adoption.
Vendor Fit
Best suited for AI solution providers, cybersecurity innovators, automation platforms, cloud and infrastructure vendors, and data-driven technology companies. - December 2026
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EcoCast Developing Your 2027 Data Security Plan
Data continues to grow in volume, variety, and value—making its protection more critical than ever. With rising ransomware attacks, evolving compliance requirements, and increasing reliance on cloud services, IT leaders must proactively design forward-looking strategies to secure sensitive information. Organizations are actively seeking solutions that not only defend against today's threats but also anticipate the risks of tomorrow. This EcoCast provides your company the opportunity to engage directly with IT buyers and influencers who are building comprehensive data security plans for 2027 and beyond. By sponsoring, your organization can showcase how its technologies and services help enterprises secure critical data, streamline compliance, and ensure resilience. Attendees will be evaluating proven approaches that combine prevention, detection, backup, and recovery to deliver end-to-end data protection. Sponsorship ensures your brand is front and center with decision-makers driving long-term security investments.
Vendor Fit
Ideal sponsors include data security vendors, backup and recovery providers, compliance and governance platforms, cloud security innovators, and cybersecurity companies focused on data resilience. -
Expert Series Database Bakeoff: Exploring Modern Database Structures
Databases remain the foundation of every business, but the structures and strategies behind them are undergoing massive change. SQL, NoSQL, distributed, cloud-native, and hybrid models all promise unique benefits, leaving IT leaders searching for trusted guidance on which approach best fits their needs. This Expert Series from ActualTech Media gives your company the chance to connect with a highly engaged audience of IT buyers and influencers who are actively comparing modern database approaches. An expert speaker provided by ActualTech Media will deliver the content, breaking down the trade-offs, use cases, and performance considerations in ways that resonate with decision-makers. As a sponsor, your participation is simple: provide a single slide and a brief message. We'll handle everything else, ensuring your brand gains visibility and recognition in front of professionals who are making critical data platform decisions.
Vendor Fit
Best suited for database providers, cloud service companies, and data management vendors seeking to build awareness with IT decision-makers. -
Expert Series Tracking the Attackers: Ransomware
"Ransomware remains one of the most disruptive and costly threats to organizations, with attackers constantly refining their tactics to outpace defenses. IT leaders need a clear understanding of how adversaries operate, how campaigns unfold, and what strategies work best to detect, contain, and recover from these devastating incidents. This Expert Series event provides your company the opportunity to connect with an engaged audience of IT buyers and influencers who are actively seeking insights into ransomware defense. An expert speaker provided by ActualTech Media will lead the session, offering guidance on attacker behavior, emerging detection techniques, and proven response strategies. As a sponsor, your participation is simple: provide one slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers focused on improving ransomware resilience.
Vendor Fit
Well-suited for security vendors, backup and recovery providers, and threat intelligence companies targeting enterprise IT buyers."