Webinar Schedule
Wish List (26)
- December 2025
-
MegaCast Tech Showcase Day: Master of Disaster 2026
About This MegaCast
In today's digital environment, being prepared for the unexpected is essential for organizations of all sizes. Join us for the "Tech Showcase Day: Master of Disaster 2026," a MegaCast dedicated to equipping IT professionals with the latest insights and solutions for disaster recovery, data protection, and ransomware resilience. Attendees will learn from industry leaders about innovative disaster recovery as a service (DRaaS) strategies, effective backup and recovery solutions, and proactive measures to safeguard critical data. As a sponsor, your company will position itself as a leader in the field, reaching a highly engaged audience of IT buyers and influencers who are actively seeking to enhance their disaster recovery capabilities. Participation in this MegaCast allows you to showcase your expertise and solutions to decision-makers who prioritize robust data protection and business continuity.Vendor Fit
This event is ideal for companies offering disaster recovery solutions, data protection technologies, backup and recovery systems, or ransomware prevention services aimed at helping organizations maintain operational resilience in the face of disruption. -
EcoCast Automating Security: Taking Advantage of New Methods, Tools and AI Capabilities
About This EcoCast
Automation and AI are revolutionizing the way organizations approach cybersecurity, providing more efficient and effective ways to manage threats and secure environments. This EcoCast will explore the latest tools, techniques, and AI-driven capabilities that are enabling businesses to automate their security processes. Attendees will learn how to implement automated threat detection, response systems, and vulnerability management, all while improving overall security posture. As a presenting sponsor, your company will connect with a highly engaged audience of IT buyers and influencers eager to adopt innovative solutions that enhance their security operations through automation. By participating in this event, your brand will be positioned as a leader in cutting-edge security automation and AI-driven defense strategies.Vendor Fit
Companies offering AI-driven security solutions, automated threat detection, and security operations management tools would benefit from sponsoring this event. -
MegaCast Tech Showcase Day: Cutting Edge Tech 2026
About This MegaCast
IT professionals are under constant pressure to evaluate new technologies that drive efficiency, strengthen security, and enable long-term business agility. With innovation cycles accelerating, decision-makers are actively seeking trusted guidance on which tools can deliver measurable value in 2026 and beyond. This MegaCast gives your company the opportunity to connect directly with an engaged audience of IT buyers and influencers who want to learn about solutions that address their most pressing challenges across infrastructure, security, automation, and data management. By sponsoring, your organization can highlight its expertise and demonstrate how its offerings help enterprises prepare for the future of IT. Attendees will be evaluating cutting-edge technologies and looking for proven solutions that simplify operations and deliver strategic impact. Sponsorship ensures your brand is front and center with professionals ready to invest in next-generation innovation.Vendor Fit
Ideal sponsors include infrastructure innovators, automation and AI providers, security vendors, data management platforms, and service providers showcasing breakthrough enterprise technologies. - January 2026
-
Expert Series Ransomware Recap: Heroes, Villains, and Lessons from 2025
Ransomware made headlines again in 2025, testing the resilience of enterprises across every sector. In this Expert Series, your company has the opportunity to showcase its brand to an engaged audience of IT buyers and influencers who are actively seeking effective ways to defend, respond, and recover. The session will be delivered by an expert speaker provided by ActualTech Media, ensuring a high-quality, credible presentation that resonates with decision-makers. Participation is simple and streamlined. As a sponsor, all you need to do is provide one slide and a brief message. ATM handles everything else—speaker, production, and audience recruitment—giving your team maximum visibility with minimal effort. This is your chance to stand alongside trusted experts while positioning your company as part of the solution in the fight against ransomware.
Vendor Fit
Backup and recovery providers, cybersecurity solution vendors, threat detection platforms, and managed security service providers would benefit from presenting at this event. - February 2026
-
EcoCast How to Responsibly Improve Operations with AI in Public Sector and Education
Public sector organizations and educational institutions are under pressure to modernize operations while ensuring transparency, accountability, and compliance. Artificial intelligence offers powerful opportunities to streamline services, enhance learning outcomes, and optimize resource management—but only when deployed responsibly. This EcoCast provides your company with a unique opportunity to engage directly with IT buyers and influencers from government agencies, higher education, and K-12 institutions who are actively exploring AI solutions that balance innovation with trust and governance. By sponsoring, you'll demonstrate how your solutions can help organizations responsibly adopt AI to improve service delivery, strengthen security, ensure equitable access, and maintain regulatory compliance. Attendees will be looking for proven approaches to enhance operations and decision-making with AI, while avoiding risk and protecting sensitive data. This is your chance to showcase thought leadership and influence technology strategies in critical mission-driven environments.
Vendor Fit
Best suited for AI solution providers, data governance specialists, cloud and analytics vendors, edtech innovators, and cybersecurity companies supporting AI adoption in regulated and mission-driven organizations. -
EcoCast Improving Security, Usability, and Compliance With a Data Governance Framework
Enterprises are generating and consuming data at unprecedented scale, but without a strong governance framework, that data can quickly become a source of risk instead of value. Security teams, compliance officers, and IT leaders are under pressure to safeguard sensitive information, maintain regulatory alignment, and provide users with the right access at the right time. This EcoCast offers your company the opportunity to engage with an audience of IT buyers and influencers who are seeking proven approaches to strengthen governance strategies while enabling innovation and efficiency. By sponsoring, your organization will showcase how its solutions help enterprises balance security, usability, and compliance through structured frameworks. Attendees will be evaluating tools that deliver visibility, enforce data policies, support privacy initiatives, and ensure users can safely leverage data for business value. Your solutions will be front and center with decision-makers actively planning their governance roadmaps.
Vendor Fit
Best suited for data governance platforms, compliance and risk management providers, identity and access management vendors, data protection companies, and cloud security innovators. -
MegaCast Meet the AI Assistants: Discover the New Agents that Help Your IT Team and Business Users Get More Done Faster
Artificial intelligence assistants are quickly moving from novelty to necessity, transforming how IT teams and business users manage daily tasks, resolve issues, and accelerate outcomes. From IT operations and security response to workflow automation and productivity apps, these agents are reshaping the way enterprises deliver value. This MegaCast provides your company with the opportunity to showcase its solutions to an engaged audience of IT buyers and influencers who are actively exploring AI-driven assistants that improve efficiency, reduce costs, and enhance user experience. By sponsoring, your organization will highlight how its AI assistants or related technologies help enterprises securely adopt these tools while maintaining governance and trust. Attendees will be decision-makers evaluating solutions that streamline IT processes, enable self-service for employees, and maximize the potential of human-AI collaboration. Your presence ensures visibility with organizations investing in next-generation productivity technologies.
Vendor Fit
Best suited for any company with a customer-facing AI agent or AI assistant that supplements and enhances core functionality, including backup and recovery, security, IT operations, workflow automation, governance, compliance, data analysis, and other IT functions. - April 2026
-
Expert Series Recovering Microsoft Environments: Top Considerations for Cloud and On-Premises
From Microsoft 365 to on-premises Active Directory and hybrid Azure deployments, Microsoft platforms sit at the heart of most enterprise operations. When outages, attacks, or misconfigurations strike, the ability to quickly recover these environments can make the difference between business continuity and costly disruption. IT buyers and influencers are actively searching for solutions that ensure recovery readiness across both cloud and on-premises systems. In this Expert Series, a Microsoft infrastructure expert provided by ActualTech Media will discuss techniques, best practices, and tool categories that help enterprises safeguard critical Microsoft environments and reduce downtime. By sponsoring, your organization can associate itself with best practices and proven solutions for restoring data, applications, and configurations after incidents ranging from ransomware to accidental deletions. Your brand will be positioned directly in front of decision-makers responsible for protecting their most critical systems.
Vendor Fit
Best suited for backup and recovery vendors, cloud and hybrid management providers, identity and access management specialists, and cybersecurity companies supporting Microsoft environments. - May 2026
-
Expert Series Fire with Fire: Fighting AI Attacks with AI Defenses
"As artificial intelligence fuels new waves of cyberattacks, organizations must be ready to meet these threats with equally advanced defenses. Malicious actors are leveraging AI for phishing, deepfakes, and automated intrusion attempts, making traditional methods insufficient on their own. This webinar in the Expert Series on AI gives your company the opportunity to showcase its brand to an engaged audience of IT buyers and influencers who are seeking strategies to stay ahead.
An expert speaker provided by ActualTech Media will deliver the session, highlighting how AI-driven defenses are being deployed to detect, respond to, and neutralize AI-powered attacks in real-world environments. Sponsorship is simple and impactful. All you need to provide is one slide and a short message, while the rest—including expert delivery, audience recruitment, and production—is handled for you.
Vendor Fit
Cybersecurity vendors, AI-driven security analytics providers, endpoint protection companies, and managed detection and response firms would benefit from participating in this event." -
EcoCast Security Automation: Tips, Tricks, and Tools for Better Security
"As cyber threats grow in speed and complexity, manual processes are no longer enough to keep organizations protected. Security automation has become essential for reducing response times, minimizing human error, and allowing IT teams to focus on higher-value work. From automating repetitive tasks to orchestrating complex incident response, organizations are actively exploring solutions that strengthen security while improving efficiency. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are seeking actionable insights and proven technologies to advance their automation strategies. By sponsoring, your organization can highlight how its solutions help enterprises accelerate detection and response, streamline operations, and improve overall resilience. Attendees will be evaluating practical tools and real-world best practices that make automation achievable and impactful in everyday security operations. Sponsorship places your brand in front of decision-makers eager to invest in smarter, faster defenses.
Vendor Fit
Ideal sponsors include SOAR providers, SIEM vendors, AI-driven security platforms, managed detection and response providers, and automation tool vendors focused on security operations." -
MegaCast Backupalooza 2026! New Tools Using AI, Immutability, Air Gapping, Automation, and More
"Backup and recovery are no longer back-office functions—they are front-line defenses against ransomware, outages, and data loss. With AI, immutable storage, air-gapped protection, and advanced automation redefining what's possible, IT leaders are actively searching for the next generation of tools that keep their data secure and their businesses resilient. This MegaCast gives your company the opportunity to engage directly with IT buyers and influencers who are exploring innovative approaches to modern backup and disaster recovery. By sponsoring, your organization can demonstrate how its solutions deliver smarter protection, faster recovery, and simpler management for today's hybrid and cloud environments. Attendees will be evaluating tools that ensure business continuity, reduce risk, and streamline operations—placing your brand front and center with decision-makers making critical data protection investments.
Vendor Fit
Ideal sponsors include backup and recovery vendors, cloud storage providers, cybersecurity companies focused on ransomware defense, data management platforms, and automation tool providers." -
EcoCast Understanding Threat Detection and Response
"Enterprises today face a constant barrage of cyber threats that demand faster, smarter, and more effective responses. From ransomware and phishing campaigns to insider risks and advanced persistent threats, IT leaders need strategies and tools that not only detect suspicious activity but also respond in time to minimize impact. This EcoCast provides your company with the opportunity to connect with an engaged audience of IT buyers and influencers who are actively evaluating threat detection and response solutions to protect their organizations. By sponsoring, your organization can showcase its expertise in delivering capabilities such as advanced analytics, AI-driven detection, automated incident response, and integrated threat intelligence. Attendees will be looking for proven tools and best practices to reduce dwell time, simplify investigations, and build resilience against emerging attacks. Sponsorship ensures your brand is visible to decision-makers shaping their organizations' security priorities.
Vendor Fit
Ideal sponsors include SIEM and XDR vendors, MDR providers, SOAR platforms, threat intelligence companies, and cybersecurity service providers focused on detection and response." - June 2026
-
Expert Series Securing What's Outside Your Control: Supply Chain Security, Shadow AI, SBOM, and More
"Today's enterprises rely on an intricate web of vendors, partners, and technologies that extend well beyond direct control. This creates exposure to supply chain compromises, unmanaged "shadow AI" projects, and vulnerabilities hidden within software components. Addressing these risks requires visibility, governance, and proactive security strategies. This Expert Series provides your company with the opportunity to reach an engaged audience of IT buyers and influencers who are actively evaluating solutions to these challenges. An expert speaker provided by ActualTech Media will deliver the presentation, covering real-world practices for strengthening supply chain defenses, managing AI-driven risks, and leveraging SBOMs to mitigate hidden threats. As a sponsor, all you'll need to do is provide a single slide and a short message. Everything else—expert presentation, production, and audience recruitment—will be managed for you, ensuring maximum exposure with minimal effort.
Vendor Fit
Security vendors, compliance solution providers, AI governance platforms, and supply chain risk management companies would benefit from sponsoring this event.
" -
EcoCast Empowering Distributed Workforces: DEX, DaaS, VDI and Other Tools to Level up Your Organization's Productivity
"As distributed and hybrid work models become the norm, enterprises are challenged to deliver secure, reliable, and seamless digital experiences that keep employees productive no matter where they work. From digital employee experience (DEX) platforms to desktop as a service (DaaS) and virtual desktop infrastructure (VDI), IT leaders are actively seeking solutions that optimize performance, strengthen security, and simplify management at scale. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are evaluating the next generation of tools designed to empower today's distributed workforce. By sponsoring, your organization can showcase its expertise in enabling high-quality digital experiences, integrating productivity-enhancing technologies, and supporting business agility. Attendees will be exploring proven approaches that reduce friction, boost end-user satisfaction, and ensure secure, consistent access to business-critical applications. Sponsorship ensures your brand is positioned in front of decision-makers shaping the future of work.
Vendor Fit
Ideal sponsors include DEX platform providers, DaaS and VDI vendors, endpoint management specialists, collaboration tool providers, and cloud or security vendors enabling distributed workforce productivity." -
EcoCast Protecting Your Data: A Holistic Approach to Data Security, Data Loss, PII Protection, and More
"Enterprises today face relentless pressure to protect sensitive data from theft, loss, misuse, and regulatory non-compliance. From intellectual property and customer records to personally identifiable information (PII), the risks extend across on-premises systems, cloud services, and distributed workforces. IT leaders are actively searching for integrated strategies that combine strong prevention, rapid detection, and reliable recovery. This EcoCast gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are evaluating the next generation of tools and services to safeguard critical data assets. By sponsoring, your organization can demonstrate how its solutions deliver holistic protection—combining encryption, access controls, monitoring, backup, and compliance automation into unified approaches. Attendees will be exploring proven methods that reduce exposure, streamline governance, and ensure data remains both secure and accessible. Sponsorship ensures your brand is front and center with decision-makers prioritizing investments in data security.
Vendor Fit
Best suited for data security vendors, data loss prevention (DLP) providers, compliance and privacy specialists, backup and recovery innovators, and cloud security platforms." - July 2026
-
EcoCast Securing Identity with Passwordless Authentication
Passwords have long been the weakest link in enterprise security, fueling phishing attacks, credential theft, and user frustration. Organizations are increasingly turning to passwordless authentication methods—such as biometrics, hardware keys, and mobile-based authenticators—to strengthen identity security while improving the user experience. IT buyers and influencers are actively exploring these solutions to align with zero trust strategies, reduce risk, and simplify access management. This EcoCast gives your company the opportunity to showcase its expertise directly to an engaged audience making critical investments in identity security. By sponsoring, your organization can demonstrate how its solutions help enterprises replace passwords with stronger, more convenient authentication methods. Attendees will be evaluating technologies that deliver seamless login experiences, reduce administrative overhead, and protect sensitive systems against evolving threats. Sponsorship ensures your brand is front and center with decision-makers committed to advancing their identity and access management programs.
Vendor Fit
Ideal sponsors include identity and access management vendors, passwordless authentication providers, multi-factor authentication platforms, biometric security companies, and zero trust solution providers. - August 2026
-
EcoCast Upleveling Your Identity and Access Management Solutions
Identity and access management (IAM) sits at the heart of enterprise security, yet many organizations are finding that traditional tools no longer meet the needs of hybrid workforces, multicloud environments, and escalating compliance requirements. IT leaders are searching for advanced IAM solutions that provide stronger security, simplify user experiences, and scale with business growth. This EcoCast gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are evaluating how to modernize and strengthen their identity strategies. By sponsoring, your organization can demonstrate how its solutions support zero trust initiatives, streamline authentication, protect privileged accounts, and reduce risk. Attendees will be exploring proven technologies and best practices that improve governance, enable passwordless access, and deliver both security and efficiency. Sponsorship ensures your brand is front and center with decision-makers preparing their next IAM investments.
Vendor Fit
Ideal sponsors include IAM vendors, authentication and passwordless technology providers, privileged access management specialists, zero trust platforms, and governance and compliance solution providers. -
MegaCast Cloud Security Fest 2026!
Cloud adoption continues to accelerate, but with it comes new risks—from misconfigurations and compliance gaps to ransomware, identity breaches, and API vulnerabilities. IT leaders are urgently seeking innovative approaches to secure multicloud and hybrid environments without slowing business agility. This MegaCast offers your company the chance to showcase its solutions to an engaged audience of IT buyers and influencers who are actively exploring the next generation of cloud security tools and strategies. By sponsoring, your organization can demonstrate how its technologies and services deliver stronger visibility, governance, and protection across cloud platforms. Attendees will be evaluating proven approaches for identity security, workload protection, compliance automation, and AI-enhanced defenses. Sponsorship ensures your brand is highlighted directly in front of decision-makers who are prioritizing cloud security as a top investment for 2026 and beyond.
Vendor Fit
Best suited for cloud security vendors, identity and access management providers, compliance and governance platforms, workload protection specialists, and managed cloud security service providers. - September 2026
-
EcoCast API Security: Monitoring and Securing Application Programming Interfaces
APIs have become the backbone of modern applications, enabling connectivity, innovation, and digital transformation. But as their use grows, so does their appeal to attackers. From misconfigurations and weak authentication to malicious exploitation, APIs present a growing attack surface that enterprises must address proactively. IT buyers and influencers are actively seeking solutions that help them monitor, secure, and govern APIs across hybrid and multicloud environments. This EcoCast provides your company with the opportunity to connect directly with decision-makers who are prioritizing API security as a central component of their enterprise strategy.
Vendor Fit
Ideal sponsors include API security vendors, application protection platforms, identity and access management providers, observability tool vendors, and cloud-native security specialists. -
Expert Series Cloud Security Posture: Shrinking the Public, Private, and Hybrid Cloud Attack Surface
As organizations expand their use of public, private, and hybrid cloud services, their attack surfaces continue to grow in complexity. From misconfigurations and weak identity controls to exposed data and vulnerable APIs, IT leaders are urgently searching for proven strategies to reduce risk and strengthen defenses. This Expert Series event offers your company the opportunity to connect with a highly engaged audience of IT buyers and influencers who are prioritizing cloud security posture. An expert speaker provided by ActualTech Media will lead the session, breaking down best practices for identifying risks, implementing controls, and maintaining visibility across multi-cloud environments. As a sponsor, your role is simple: provide a single slide and a short message. ActualTech Media handles the rest, ensuring your brand gains exposure with professionals making critical cloud security decisions.
Vendor Fit
Best for cloud security vendors, identity management providers, and compliance solution companies supporting multi-cloud strategies. -
EcoCast Best Practices Series: Implementing Advanced Threat Detection
Cyberattacks are becoming more sophisticated, faster, and harder to detect using traditional defenses. Enterprises need advanced detection capabilities that leverage automation, analytics, and threat intelligence to identify suspicious activity before it escalates into full-blown incidents. IT buyers and influencers are actively evaluating tools and strategies that strengthen detection across networks, endpoints, cloud services, and identities. This EcoCast provides your company with the opportunity to showcase its expertise to an engaged audience of decision-makers who are making critical investments in advanced security solutions. By sponsoring, your organization can highlight how its technologies improve visibility, shorten response times, and reduce risk. Attendees will be exploring proven approaches that integrate SIEM, XDR, AI-powered analytics, and automation into cohesive detection strategies. Sponsorship ensures your brand is positioned in front of IT professionals committed to elevating their security capabilities.
Vendor Fit
Ideal sponsors include SIEM and XDR vendors, threat intelligence providers, MDR and SOC service providers, and AI-driven security analytics platforms. - October 2026
-
EcoCast Supporting and Enabling Modern Applications
Modern applications—built on containers, microservices, and cloud-native architectures—are driving innovation and agility across enterprises. Yet supporting these environments brings challenges around scalability, observability, security, and cost control. IT buyers and influencers are actively evaluating solutions that streamline application delivery, improve resilience, and align infrastructure with fast-paced development cycles. This EcoCast offers your company the opportunity to showcase its expertise to decision-makers who are seeking proven tools and strategies to fully enable modern applications across hybrid and multicloud environments. By sponsoring, your organization can highlight how its solutions enhance developer productivity, secure application environments, and optimize performance. Attendees will be exploring practical approaches that reduce operational complexity, support rapid release cycles, and deliver better end-user experiences. Sponsorship places your brand in front of IT professionals making critical investments in the future of enterprise applications.
Vendor Fit
Ideal sponsors include container and Kubernetes platform providers, application security vendors, observability and monitoring platforms, DevOps tool providers, and cloud infrastructure innovators. -
Expert Series Kubernetes and Containers: New Ways to Secure, Back up and Optimize Modern App Environments
Kubernetes and container technologies are transforming how modern applications are deployed, scaled, and managed. Yet with this agility comes new challenges: securing containerized workloads, ensuring reliable backups, and optimizing performance across complex environments. IT leaders are seeking clear guidance on how to keep these environments secure, resilient, and cost-effective. This Expert Series event offers your company the chance to reach an engaged audience of IT buyers and influencers who are actively investing in modern app infrastructures. An expert speaker provided by ActualTech Media will deliver the content, covering emerging best practices for protecting, backing up, and fine-tuning containerized environments. As a sponsor, your involvement is simple: provide a single slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers charting their container strategies.
Vendor Fit
Ideal for container security vendors, backup providers, and optimization solution companies focused on Kubernetes environments. - November 2026
-
EcoCast Guide to Cloud Tools: The Products and Services Critical to Cloud Migration, Security, Sustainability, and Success
Enterprises are accelerating their adoption of cloud services, but success requires more than simply moving workloads. IT leaders must ensure secure migrations, maintain compliance, optimize performance, and meet growing expectations around cost efficiency and sustainability. Organizations are actively seeking products and services that provide visibility, reduce risk, and enable long-term value from cloud investments. This EcoCast gives your company the opportunity to showcase its solutions to an engaged audience of IT buyers and influencers who are planning, refining, or expanding their cloud strategies. By sponsoring, your organization can highlight how its offerings help enterprises migrate with confidence, strengthen cloud security, reduce operational costs, and enable more sustainable IT operations. Attendees will be exploring practical tools and services designed to simplify complexity, drive efficiency, and support innovation. Sponsorship ensures your brand is directly in front of decision-makers prioritizing cloud success.
Vendor Fit: Best suited for cloud migration service providers, security vendors, optimization platforms, and managed service providers supporting hybrid and multicloud environments.
-
Expert Series Securing Endpoints Through Effective Management, Solutions and Strategies
Endpoints remain one of the most frequently targeted entry points for attackers, making endpoint protection and management a top priority for IT leaders. Organizations must balance security, usability, and performance while ensuring policies, solutions, and response strategies are consistently applied across increasingly distributed workforces. This Expert Series event gives your company the chance to reach an engaged audience of IT buyers and influencers who are actively seeking effective strategies to secure endpoints and reduce risk. An expert speaker provided by ActualTech Media will lead the discussion, focusing on best practices for endpoint management, innovative security solutions, and strategies for detecting and responding to threats. As a sponsor, your role is simple: provide a single slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers prioritizing endpoint security.
Vendor Fit
Ideal for endpoint security vendors, device management providers, and threat detection companies serving enterprise IT environments. - December 2026
-
Expert Series Tracking the Attackers: Ransomware
"Ransomware remains one of the most disruptive and costly threats to organizations, with attackers constantly refining their tactics to outpace defenses. IT leaders need a clear understanding of how adversaries operate, how campaigns unfold, and what strategies work best to detect, contain, and recover from these devastating incidents. This Expert Series event provides your company the opportunity to connect with an engaged audience of IT buyers and influencers who are actively seeking insights into ransomware defense. An expert speaker provided by ActualTech Media will lead the session, offering guidance on attacker behavior, emerging detection techniques, and proven response strategies. As a sponsor, your participation is simple: provide one slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers focused on improving ransomware resilience.
Vendor Fit
Well-suited for security vendors, backup and recovery providers, and threat intelligence companies targeting enterprise IT buyers."